by5

naming • brand • digital • outdoor • print • communications • radio • trade show signage 

BY5 is leading the early childhood development initiative in Delaware County. As the movement gathered momentum in the community, the company needed an eye-catching brand and impactful messaging to support its mission. The tricky part? BY5 focuses its efforts on three incredibly diverse audiences: parents, business owners and the community as a whole. In order to reach the desired focus groups, messages were strategically placed across traditional and non-traditional mediums throughout Muncie and Delaware County.

Additionally, Intersection worked to develop a strong web presence for BY5. In tandem with a public website, a membership portal was developed to securely allow BY5 Network members to access confidential information and outreach information.