Delaware county casa
social • television • outdoor • radio • website • digital
Delaware County CASA is an organization that allows citizens who care about the future of our community to influence the course of life for those who need a better outcome. Volunteer child advocates assist case workers with research, meet with children in schools and the home and report back on their observations, recruit volunteers and increase awareness in the community, and can even attend court proceedings to ensure the voice and needs of the child are heard.
We were tasked with creating a strategic marketing campaign to bring awareness to the extent that the opioid epidemic impacts children and families in Delaware County, to motivate community members to take actions that address this issue, to inform Delaware County residents of CASA’s recently expanded volunteer opportunities, and to dramatically increase the number of CASA volunteers to represent the high number of abused and neglected children currently on the waiting list for an advocate.
Our marketing campaign resulted in over 45,000 television and digital impressions with 96% viewed in full, almost 30,00 social impressions with over 300 shares and an 89% increase in volunteer applications.