Spectra student living
brand • website • communications • collateral
Spectra is a student living developer that places students' needs and desires above all else. By conducting thorough market analyses and firsthand student focus groups on each campus, Spectra lets student and industry data drive its design.
Intersection branded Spectra in a way that helps it boldly stand out in the student living market to reflect its innovative approach to student living spaces. We designed a strong and defined web presence, comprehensive collateral suite, and presentation decks for use with university and municipality officials to distinguish Spectra from the competition. The brand paints Spectra Student Living as a rising leader with revolutionary ideas.