the co:lab

naming • branding • signage • collateral design • website design

This coworking space, located in the heart of Muncie, is a hub for budding ideas and collaboration. With start-ups working alongside one another, The CO:LAB is transforming Muncie’s traditional view of the 9 - 5 cubicle-based workday. The CO:LAB is leading the dynamic movement of turning passion projects into careers in its community. Renamed and branded by Intersection, The CO:LAB encourages unification amongst members and their thoughts. This descriptive name harnesses the energy of the members and instills a sense of playfulness in the space. The brand mark is driven by the infinity symbol, as the brand is a representation of an infinite amount of creativity and potential in the members.