brand • video • media & strategy • collateral
TK Constructors is the premier on-your-lot, stick-built home builder in the Midwest. Their dedicated team is with homeowners every step of the way, from choosing the right floor plan, to selecting the best materials, and finishing their home on-time and on-budget.
Intersection was presented with the challenge of coming up with radical ideas for new television commercials that were unlike anything being done by industry competitors. We created two vastly different spots, both of which defied industry standards and brought in new leads for the company (one even won an award along the way!). We also assisted in a brand refresh that included a new logo and reworked collateral and sales pieces.