July 2019 — Fostering Positive Impact

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July 2019 — Fostering Positive Impact

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It’s safe to say Jessie and Nate Smith are two of the most selfless people we’ve met. The couple have been longtime foster parents, and, recognizing the need for foster resources, they decided to start a nonprofit out of their own home about three years to help even more foster children. They devoted all of their extra time, money, and resources to Delaware County Foster Closet, which now helps up to 50 kids every week.

So, how does one give back to people and an organization like this?

Though Jessie and Nate are deserving of much more, we decided to offer them pro bono work through our internship program. As their last hurrah, our interns met with the Smiths for a mini immersion, built out a creative brief, presented brand concepts to the client, and put together designs for business cards and Facebook assets—all in a very quick turnaround. 

Delaware County Foster Closet, which previously didn’t even have a logo, now has a strong, meaningful brand. With this foundation, Jessie and Nate are better equipped to share their work and services with others, gain traction in the community, and help even more children in the foster care system.

Not only did this project give our interns an opportunity to develop a brand from scratch, but it also allowed us to positively impact a local nonprofit that has already given so much to our community. 

Come together, right now, over [building a brand] 🎨

Come together, right now, over [building a brand] 🎨

Oh [we] get by with a little help from [our] friends 👩‍👧‍👧

Oh [we] get by with a little help from [our] friends 👩‍👧‍👧

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June 2019 — A Mean, Green Recycling Team

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June 2019 — A Mean, Green Recycling Team

Awesome GIF created by the interns to promote the recycling blogs on social media ♻️

Awesome GIF created by the interns to promote the recycling blogs on social media ♻️

Sure, June included the usual culprits: new business meetings, strategic plan presentations, strategy brainstorming sessions, and more. But June also saw the official launch of a long-term recycling campaign for Muncie Sanitary District. If all goes according to plan, this campaign will impact not just our immediate community, but also our larger, shared-by-all-of-humanity community: Earth.

The recycling campaign made its debut with a blog post on recycling basics—why we need it, why we need to do it better, and how we can do it in Muncie. This educational post launched with 5 accompanying Facebook posts, which increased reach and garnered positive feedback.

I’m glad I read this! ... Great information!
— Kristen Upchurch, Facebook

As a whole, the recycling campaign is primarily intended to educate the community on how to properly recycle in Muncie, as well as encourage more community participation. In addition to these blog and social posts, the campaign includes website updates, video series, a television spot, updates to the MSD recycling display in the Muncie Children’s Museum, school education programs, swag, outdoor advertising, truck wraps, and more. This campaign comes after our Little Blue Recycling Activity Book, which was uniquely written and designed to engage kids in the community.

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May 2019 — Transformative Impact from the Inside Out

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May 2019 — Transformative Impact from the Inside Out

This year, we’ve been working collectively as an agency to make transformative impact on our community through our work. But sometimes, we take that mission a step further. The month of May came with many opportunities for us to make transformative impact on more personal levels.

Zach inspiring a crowd of future world-changing designers 🙋‍♀️ 🙋‍♂️

Zach inspiring a crowd of future world-changing designers 🙋‍♀️ 🙋‍♂️

For starters, Zach took a day to inspire young minds at Delta High School. Speaking with the school’s yearbook classes, Zach provided the next generation of professionals with insight on working as a graphic designer and on working within the advertising industry. The students were notably engaged and asked him lots of questions, which is a sign that he sparked aspirations in them.

In a similar vein, May marked the start of our summer internship program. We welcomed three great interns to our office, and they quickly hit the ground running with #AgencyLife. Aside from being a tremendous help, having interns gives us the chance to give job-seeking college students a taste of the advertising world and valuable “real-world” work experience. This summer, we implemented a new aspect of the internship through Muncie INtern Collaborative. With this partnership, our interns are able to expand their professional networks, learn more about living and working in Muncie, and further prepare themselves for their job hunts.  

Additionally, we hosted local artists in a film photography show during the Brink of Summer ArtsWalk, and we began coordinating our first-ever externship with a professor from Ball State university, who will share her insight on the industry to help better prepare students for working in a professional setting. May was a busy month of community involvement, but proof that we really are making transformative impact on our community.

The 5 awesome photographers of FILM IS NOT DEAD 💀🎞

The 5 awesome photographers of FILM IS NOT DEAD 💀🎞

English Professor Cathy Day 🎓is helping prepare our next great intern classes!

English Professor Cathy Day 🎓is helping prepare our next great intern classes!

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April 2019 — April showers will hopefully bring May flowers

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April 2019 — April showers will hopefully bring May flowers

With two immersions and three other new clients, new business seemed to pour in this month. But they say April showers bring May flowers, right? We blossomed relationships with new and old clients alike: Just this month, two existing clients commended us on delivering comprehensive, thorough strategic/communications plans. One of those clients was Healthy Lifestyle Center.

After our immersion with Healthy Lifestyle Center, we were, frankly, at a loss. With such a complex set of challenges and considerations, we were facing one of the most difficult strategic planning sessions to date. This forced us to get creative, though, and to look beyond our usual scope of strategic recommendations. The result? Probably one of our best strategic plans to date. With dedicated sections to the client’s challenges and considerations, analyses of competitors and similar programs, and robust strategies, this strategic plan went above and beyond.

Though we had to jump through some hurdles with the university to get this signed contract, our troubles and work paid off in the end. Healthy Lifestyle Center provides free wellness education to all in Delaware County, and if our strategic plan can help them continue their services, we’ll have contributed to and invested in another great organization that provides positive, transformational impact to our community.

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March 2019 — *Casually adds NFL to client list*

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March 2019 — *Casually adds NFL to client list*

If the fact that this post is a month late isn’t enough to show how busy we’ve been lately, what is? Our March included one newly signed client and immersion, heavy public relations work, the start of three website redesigns, and plenty more to keep us busy. Oh, and we got to work with NFL—an opportunity made possible through our retainer with Muncie Downtown Development Partnership (DWNTWN), who just so happens to be the subject of this month’s transformative impact post. 

This year, Intersection created a new brand look for DWNTWN, which transitioned the brand from black-and-white and building-focused to bright and people-focused. This new look captures the real people that make up DWNTWN, highlighting what’s happening here and what’s happening now. In March, the new look made its official public debut in the form of street banners, which immediately brightened the city’s streetscapes.

And remember those three website redesigns we mentioned? One of them is for DWNTWN. By this summer, the new look will be displayed online, too. Slowly but surely, all of the brand’s touchpoints are being updated to reflect the exciting change.

Perhaps one of the coolest things about this brand refresh is that, while it focuses on the here and now, it still makes nod to the history of Muncie. We were fortunate to further share a piece of Muncie’s history through the NFL’s centennial celebration. (You didn’t actually think we’d just glaze over that NFL thing, did you?) As one of the original NFL towns, Muncie hosted a live NFL Draft pick from the stage of Canan Commons. In preparation of this event, Intersection created banners, billboards, press releases, and more—all of which received approval from the Colts and the NFL. And not many agencies around here can say that.

Go Flyers!

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February 2019 — Immersions, and ADDYs, and Plans—Oh, My!

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February 2019 — Immersions, and ADDYs, and Plans—Oh, My!

While February may be the shortest month of the year, Intersection certainly saw no shortage of work. In just 28 days, Intersection attended three immersions, met with seven new business prospects, crafted three communications and strategic plans, and presented logo concepts to two clients—just to name a few things from the month’s to-do list. On top of all that, the agency brought home 10 ADDYs at the American Advertising Awards and was one of just 16 companies in the state to be nominated for Intern Employer of the Year at the Indiana IMPACT Awards.

The ITS Squad cleaning up at the ADDYs 💅

The ITS Squad cleaning up at the ADDYs 💅

Celebrating our awesome intern program 🙌

Celebrating our awesome intern program 🙌

Despite the exciting whirlwind of new business, there was one particular client whose impactful work excited the agency the most. In January, Big Brothers Big Sisters of East Central Indiana launched a campaign to increase the number of male Bigs in the community. 90 Men in 90 Days launched at a Ball State men’s basketball game, where a short film, created by Intersection, invited community members to stand as a Defender of Potential.

By the end of February, the campaign had exceeded its goal. In fact, it garnered so many Bigs that BBBS ECI had to begin recruiting Littles again.
Board Member Extraordinaire Amanda showing off all BBBS’ new hardware like Adele at the 2012 Grammys 💁‍♀️

Board Member Extraordinaire Amanda showing off all BBBS’ new hardware like Adele at the 2012 Grammys 💁‍♀️

While Intersection only played a small role in the campaign, we were proud to have contributed to a campaign whose results will positively affect our community for years to come. We were also proud to watch our team member Amanda, who is a board member for BBBS ECI, spearhead the success of the organization’s campaign.

This campaign launch came not long after a national rebrand of the organization. Intersection redesigned the non-profit’s website according to the new brand standards, and, even as the smallest affiliate in the nation, BBBS ECI was one of the first local chapters to have a newly branded website on Day One of the brand launch. In February, Intersection was proud to accept three ADDYs for the website: a Gold Award, Best of Show Digital, and a Mosaic Award.

Though small, Intersection’s contributions to Big Brothers Big Sisters of East Central Indiana helped to create lasting, positive change in our community—and that’s something worth celebrating.

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January 2019 — Ball Brothers Foundation

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January 2019 — Ball Brothers Foundation

If January has demonstrated anything, it’s that Intersection really does go hard in 2019—three scheduled immersions in three different cities, a myriad of new business prospects, and several fresh projects from our existing clients. Whew! It’s safe to say that Intersection has indeed created multiple examples of transformative impact, but there was one client whose work stood out among the rest this month.

 

Ball Brothers Foundation has been transforming and positively impacting the Muncie and Delaware County communities since it’s origination in 1926. Donating more than $7 million each year since 2016 to dozens of non-profit organizations, Ball Brothers Foundation has truly been a helping hand in the growth of our community (even if they’re too humble to admit it themselves). So when the foundation asked for Intersection’s help in improving its communications tools and processes, we were honored to have a chance to contribute to this level community impact.

 

This transformation kick-started in January with two surveys—one for community leaders, and one for board members and associate directors. These surveys were customized to the foundation’s goals and were sent to about 100 recipients.

Combined, the surveys earned a rather impressive completion rate of about 94%.

The surveys were just the beginning of a longer partnership; as we move forward, the next few months will bring analyses of the survey results and a review of our findings. In all, Intersection’s recommendations will be used to help Ball Brothers Foundation better help others, creating a ripple effect of positive, transformative impact within our community.

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