It’s safe to say Jessie and Nate Smith are two of the most selfless people we’ve met. The couple have been longtime foster parents, and, recognizing the need for foster resources, they decided to start a nonprofit out of their own home about three years to help even more foster children. They devoted all of their extra time, money, and resources to Delaware County Foster Closet, which now helps up to 50 kids every week.
So, how does one give back to people and an organization like this?
Though Jessie and Nate are deserving of much more, we decided to offer them pro bono work through our internship program. As their last hurrah, our interns met with the Smiths for a mini immersion, built out a creative brief, presented brand concepts to the client, and put together designs for business cards and Facebook assets—all in a very quick turnaround.
Delaware County Foster Closet, which previously didn’t even have a logo, now has a strong, meaningful brand. With this foundation, Jessie and Nate are better equipped to share their work and services with others, gain traction in the community, and help even more children in the foster care system.
Not only did this project give our interns an opportunity to develop a brand from scratch, but it also allowed us to positively impact a local nonprofit that has already given so much to our community.