Sure, June included the usual culprits: new business meetings, strategic plan presentations, strategy brainstorming sessions, and more. But June also saw the official launch of a long-term recycling campaign for Muncie Sanitary District. If all goes according to plan, this campaign will impact not just our immediate community, but also our larger, shared-by-all-of-humanity community: Earth.
The recycling campaign made its debut with a blog post on recycling basics—why we need it, why we need to do it better, and how we can do it in Muncie. This educational post launched with 5 accompanying Facebook posts, which increased reach and garnered positive feedback.
As a whole, the recycling campaign is primarily intended to educate the community on how to properly recycle in Muncie, as well as encourage more community participation. In addition to these blog and social posts, the campaign includes website updates, video series, a television spot, updates to the MSD recycling display in the Muncie Children’s Museum, school education programs, swag, outdoor advertising, truck wraps, and more. This campaign comes after our Little Blue Recycling Activity Book, which was uniquely written and designed to engage kids in the community.