Under the Sun Discount Market 

brand • signage • social • communications • website • collateral

Under the Sun Discount Market is a neighborhood-focused, discount market that exists to provide high-quality, low-cost food for food insecure communities in Indianapolis. They purchase liquidated products from grocers and manufacturers, allowing them to pass the savings along to the customers who often have no other convenient grocery options in their neighborhoods.

Intersection created a complete rebrand of Under the Sun that coincided with the launch of a new second location. The rebrand allowed Under the Sun to be presented in a more honest light and helped to clearly communicate with their new customers. In addition to the brand, we created signage, collateral, and a website as part of our launch strategy campaign for the new store.