worley erhart-graves FINANCIAL ADVISORS

branding • signage • collateral design • website design

Worley Erhart-Graves is unique from other financial advisors in the way the all women staff does business. The model is simple: place an emphasis on educating its clients and empowering them with knowledge guided by the team's expertise.

With the company's founder retiring, Worley Erhart-Graves Financial Advisors was in need of a new look to represent the shift in leadership. The vibrant colored art nouveau style mark is a fresh spin on a classic monogram logo. The fun color better conveys the bubbly personalities within the company.

The final consideration was creating a sister logo for Smitson Erhart-Graves, the tax side of the business. An equally lively color was adapted, and a unique monogram was created. The two logos work wonderfully together, yet stand strong on their own — much like the respective business owners.