Many companies make the mistake of talking about themselves too much. That turns off customers, who mainly want to know what’s in it for them. In this presentation, we’ll walk through the 7 principles of storytelling to identify your brand’s story through the lens of what matters most to your customers.

Small businesses need a strong online presence, but hiring professional photographers can be costly. Learn some tips and tricks to create great photography for your website and social media channels.

In this session we will look at some of the key trends for this year, what to expect, and how you need to adjust your marketing to stay one step ahead in 2024.