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interactive marketing sessions
HOSTED IN MUNCIE, INDIANA
Industry speakers. Actionable insights. New connections.
It’s a fact. Marketing is constantly evolving. Join us for interactive marketing sessions as speakers dive into interesting and relevant marketing topics, tailored for professionals, entrepreneurs, and business owners who want to advance their marketing skill set. Meetings are held six times annually with ongoing content and discussions shared on our social media, email newsletter, and more.
NEXT SESSION
SPONSORED BY
Telling Your Brand’s Story through the Eyes of Your Customer
WITH STEPHANIE FISHER
TUESDAY, MAY 21, 2024 • 8–10 AM
INNOVATION CONNECTOR • 1208 W White River Blvd, Muncie
ABOUT THE SESSION
Many companies make the mistake of talking about themselves too much. That turns off customers, who mainly want to know what’s in it for them. In this presentation, we’ll walk through the 7 principles of storytelling to identify your brand’s story through the lens of what matters most to your customers. At the end, we’ll workshop some of the story elements you’ve identified along the way. This approach works for B2B, B2C, non-profits and organizations of all sizes.
ABOUT STEPHANIE
Hi, I’m Stephanie Fisher. My day job is Creative Director at Gravity Global, a creative brand-to-demand agency. My entry into marketing was as a writer, and over the past 15 years I’ve been drawn to brand strategy work. I specialize in helping brands tell better stories that connect with their audiences. A few years ago, I was certified as a Storybrand Guide and I love the framework. I’ve used it to help dozens of brands pivot or reposition their message in the market.
A true word nerd, my current passions include a daily ritual of NYT Games (the correct order to play is Wordle, Connections, the Mini, Spelling Bee, and finally the Crossword if I have time). My book club is celebrating our 20th year of reading and discussing great (and not so great) works. Along with my husband and our two teenage daughters, I love travel and adventure. We enjoy camping and backpacking, paddling down the White River, and hanging out with our pugs.
FOLLOW STEPHANIE
MEETING AGENDA
8:00-8:30 – Networking + Breakfast
8:30-8:45 – Attendee Introductions
8:45-8:50 – Sponsor Spotlight
8:50-9:30 – Introduction to Speaker and Presentation
9:30-9:35 – Break/Refill on Breakfast
9:35-9:50 – Q & A
9:50-10:00 – Final Comments, Announcements and Adjourn
Save your spot:
SAVE THE DATE
UPCOMING INTERSESSIONS IN 2024
JULY 30
SEPT 24
NOV TBA
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SPEAKER OPPORTUNITIES
Sitting on valuable insights? Eager to educate others on a topic you’re passionate about? You’re just who we’re looking for to take the mic as our next speaker.
SPONSOR A SESSION
Want to be involved in the community? Looking for some brand exposure? Our sponsors help make Intersessions happen. As a sponsor you’ll have the opportunity to provide a breakfast for our attendees, introduce yourself, and share what your brand is all about.
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KEEP THE CONVERSATION GOING
Join our private Facebook group, a dedicated space for all things marketing, serving as a vibrant extension of our Intersessions events. Whether you've attended our sessions or are simply passionate about marketing, this is your go-to community for sharing insights, asking questions, and networking with industry professionals.
