How to find the right agency for your rebrand

So, how do you find a good branding partner?

We’ll say it again: your brand is arguably the most important investment  in your organization that you could make. That’s why it’s crucial you find an agency that not only fits within your budget, but also aligns with your values and has ample branding expertise.

It can be tempting to go with a “specialty” organization, or a group that does work only for one specific industry. However, while these companies may be experts in that one field, that doesn’t necessarily mean they are experts in marketing or branding. These companies also may not have much differentiation in their work; by working only within one industry, it’s common for these portfolios to look stale and redundant.

It can also be tempting to have your current marketing/advertising partner do your branding. Some marketing agencies have this capability, but not all marketing/advertising agencies are branding agencies. Make sure you fully understand your marketing partner’s skillset and experience before entrusting them with a branding project.

Sure, going with an experienced branding agency will cost more than your “friend’s cousin who does design,” but you get what you pay for. With  an experienced branding agency, you pay for a team of experts to learn the ins and outs of your company, research the market, and conduct audience profiles. You pay for a team that knows both color theory and design psychology,  and understands the nuances of getting messaging and visuals to work in tandem for a greater end-product—yes, we absolutely recommend going with an agency that is experienced in both visual and verbal identities. You pay for a team that knows how to create a brand that will work across a variety of platforms and mediums, and they’ll be able to guide you through the rollout process. Above all else, you pay for a team that puts strategic thinking and a high level of intentionality into your brand.

Bold ideas are welcome

You have a good reason to be looking at a rebrand. We can help you take your ideas from concept to a reality. We have a whiteboard ready. You can have our marker.