INSIGHTS
Content Distribution Tips: Don’t let your content collect dust
It’s reported that companies who prioritize content marketing see 6X higher conversion rates than those that don’t. SIX TIMES. If that’s not a reason to start distributing your content smarter, we don’t know what is.
Intersessions: Pitch Like an Animator | Creative Tools for Communicating Big Ideas Clearly
Big ideas in marketing are great… until you have to pitch them. In this fast-paced, interactive session, you’ll learn how thinking like an animator can help you simplify complexity, spark emotional buy-in, and pitch your ideas without watering them down. You’ll walk away with easy-to-use strategies for turning client conversations into creative wins (and keeping the magic alive in the process).
Know What You Want and How to Get It
Embracing the power of "The Big Ask" can lead to mentorship, unexpected opportunities, and even breaking into a Fortune 500 company. With speaker Brittany Lewis, founder and CEO of Growing Remarkable Opportunities with Women (G.R.O.W.), learn the differences between Ask and Guess Culture, strategies for making clear and effective asks, and how to handle both yes and no with confidence.
Intersessions: The Big Ask | Know What You Want and How to Get It
Asking for what you want can be a game-changer in both business and life. In this presentation, I'll share how embracing the power of "The Big Ask" led me to mentorship, unexpected opportunities, and even breaking into a Fortune 500 company. We'll explore the differences between ask and guess culture, strategies for making clear and effective asks, and how to handle both yes and no with confidence. We will also practice our Big Asks!
Craft Stories that Connect
If living on a boat in the summer months or filming Emmy-nominated documentaries is any indication, Katelyn Calhoun has always followed her creative drive.
As a seasoned filmmaker and storyteller strategist, Katelyn has uncovered the formula to making impactful content. She shares her brand storytelling expertise from her experience at her strategic storytelling firm, Calhoun Creative Consulting.
Intersessions: Crafting Stories That Connect
Join Katelyn Calhoun, a seasoned storytelling strategist and documentary filmmaker, for an engaging workshop designed to help you harness the power of storytelling in your marketing strategy. Whether you're a solopreneur, part of a non-profit team, or managing a major brand, this session will provide the tools you need to stand out in a competitive digital landscape.
Work Smarter, Not Harder for Content Distribution
Have you wanted to get to know someone you didn’t like?
Have you thought about buying from someone you didn’t know?
Have you bought something from someone you didn’t trust?
According to marketing strategist and content creation expert Melanie Howe, you can take your content distribution to the next level by engaging your customers, creating core content, and utilizing the latest trends and tools.
Seven Steps to a Successful Ask
When nonprofits need support from donors ready to gift to great causes, making “The Ask” becomes a necessary process for creating change big and small. To make this easy, Laura Baltz spells out seven steps to making a successful ask.
Intersessions: Content Distribution | Tips to Work Smarter, Not Harder
Join Melanie Howe, a marketing strategist and content creation expert, for our next session all about getting your content to work harder and smarter FOR you (even while you sleep)!
In this session, we’ll explore the critical role your online content plays in guiding customers through their journey, building trust along the way. Learn the latest content options for 2025 and get practical tips on repurposing your anchor content into engaging microcontent for social media and other platforms.
Five Tips for Better Business Photography
Experience and high-tech equipment aren’t always available when shooting photography, but with these five tips from professional photographer Matt Ruddick, quality photos are still possible!