AI is in your inbox, your social feeds, your software, and it’s probably already worked its way into your personal day-to-day. There’s a growing pressure to adopt it quickly, to experiment, to stay ahead. No one wants to be the last to figure it out. 

But what if the bigger risk is moving too fast without a plan? 

At our latest Intersessions, B2B tech strategist Chris Theisen offered a different perspective: before you double down on AI, your strategy might need a little sobering up. 

Intersection is proud to share that two of our recent marketing campaigns were recognized at the American Advertising Federation’s Fort Wayne ADDY Awards.

The ADDY Awards are the advertising industry’s largest competition, recognizing creative excellence at the local, district, and national levels.

During the Super Bowl, the players on the field are competing for a win—and so are advertisers, battling it out for your attention during commercial breaks. With 30 seconds of airtime starting around $8 million this year, the stakes were quite high.

While this year’s game itself felt a little underwhelming, we were absolutely locked in for the food and the commercials.

At Intersection, growth has always been guided by one goal: helping good people tell great stories that drive real results. As our client needs continue to evolve, so does our team. 

We’re excited to share that Intersection’s marketing team has almost doubled in size through the hiring of five experienced marketing professionals.  

Spend more. Spend less. Be everywhere. Pick one channel. Do it yourself. Hire help. It can feel impossible to know where to start. 

At an Intersessions workshop, we brought together a panel of experts including small business owners, in-house marketers, and an agency strategist to share advice on marketing and branding for businesses, focusing on what works when time, money, and energy are limited. 

If you’ve ever stared at a blinking cursor wondering what to post or posted something only to hear crickets, you’re not alone. For smaller businesses and one-person marketing teams, social media often feels like another full-time job. 

During September 2025’s Intersessions, our friends Jenna Wachtmann and Susan Brumley at Ball Brothers Foundation (BBF) shared how they’ve built a sustainable social media approach that works, even without a dedicated social media staff.