
INSIGHTS

So You Want to Start a Podcast? Here’s What to Know Before You Hit Record.
Insights from our July Intersessions with podcasting veteran Lorraine Ball
The idea of starting a podcast can be exciting. A microphone, a message, and maybe a loyal audience waiting on the other side. But before you dive in, it’s worth asking, “what does it actually take to create a show that lasts?”

How to Pitch Like an Animator
Great work doesn’t happen by accident. When you stick to your structure, pitch with clarity, and protect your creativity, you build with trust and create better results.

Intersessions: 15 years and still talking | Podcasting lessons from both sides of the microphone
Lessons learned as a podcast host. In this presentation..
I'm not gonna dwell on the past, but focus on the present and the future.

Content Distribution Tips: Don’t let your content collect dust
It’s reported that companies who prioritize content marketing see 6X higher conversion rates than those that don’t. SIX TIMES. If that’s not a reason to start distributing your content smarter, we don’t know what is.

Intersessions: Pitch Like an Animator | Creative Tools for Communicating Big Ideas Clearly
Big ideas in marketing are great… until you have to pitch them. In this fast-paced, interactive session, you’ll learn how thinking like an animator can help you simplify complexity, spark emotional buy-in, and pitch your ideas without watering them down. You’ll walk away with easy-to-use strategies for turning client conversations into creative wins (and keeping the magic alive in the process).

Know What You Want and How to Get It
Embracing the power of "The Big Ask" can lead to mentorship, unexpected opportunities, and even breaking into a Fortune 500 company. With speaker Brittany Lewis, founder and CEO of Growing Remarkable Opportunities with Women (G.R.O.W.), learn the differences between Ask and Guess Culture, strategies for making clear and effective asks, and how to handle both yes and no with confidence.
Intersessions: The Big Ask | Know What You Want and How to Get It
Asking for what you want can be a game-changer in both business and life. In this presentation, I'll share how embracing the power of "The Big Ask" led me to mentorship, unexpected opportunities, and even breaking into a Fortune 500 company. We'll explore the differences between ask and guess culture, strategies for making clear and effective asks, and how to handle both yes and no with confidence. We will also practice our Big Asks!

Craft Stories that Connect
If living on a boat in the summer months or filming Emmy-nominated documentaries is any indication, Katelyn Calhoun has always followed her creative drive.
As a seasoned filmmaker and storyteller strategist, Katelyn has uncovered the formula to making impactful content. She shares her brand storytelling expertise from her experience at her strategic storytelling firm, Calhoun Creative Consulting.

Intersessions: Crafting Stories That Connect
Join Katelyn Calhoun, a seasoned storytelling strategist and documentary filmmaker, for an engaging workshop designed to help you harness the power of storytelling in your marketing strategy. Whether you're a solopreneur, part of a non-profit team, or managing a major brand, this session will provide the tools you need to stand out in a competitive digital landscape.

Work Smarter, Not Harder for Content Distribution
Have you wanted to get to know someone you didn’t like?
Have you thought about buying from someone you didn’t know?
Have you bought something from someone you didn’t trust?
According to marketing strategist and content creation expert Melanie Howe, you can take your content distribution to the next level by engaging your customers, creating core content, and utilizing the latest trends and tools.