INSIGHTS
2026 Super Bowl Ad Review – From Marketers
During the Super Bowl, the players on the field are competing for a win—and so are advertisers, battling it out for your attention during commercial breaks. With 30 seconds of airtime starting around $8 million this year, the stakes were quite high.
While this year’s game itself felt a little underwhelming, we were absolutely locked in for the food and the commercials.
Growing our team to better support our clients
At Intersection, growth has always been guided by one goal: helping good people tell great stories that drive real results. As our client needs continue to evolve, so does our team.
We’re excited to share that Intersection’s marketing team has almost doubled in size through the hiring of five experienced marketing professionals.
The “Sugar Rush” is Over: Why Your AI Strategy Needs Sobering Up
How to build the data foundation required to stop playing and start scaling.
Is your business artificial intelligence (AI) ready? Too many people use AI like a glorified search or auto complete without doing the necessary steps first. By the time most businesses figure it out, they are getting lapped by those who used a different approach from the start.
In this session, you will learn about data cleanliness, internal processes and governance, using your data to train the tools, and how to use AI with end goals in mind.
Marketing & Branding Lessons for Small Businesses
Spend more. Spend less. Be everywhere. Pick one channel. Do it yourself. Hire help. It can feel impossible to know where to start.
At an Intersessions workshop, we brought together a panel of experts including small business owners, in-house marketers, and an agency strategist to share advice on marketing and branding for businesses, focusing on what works when time, money, and energy are limited.
Intersessions: Why Nothing You Try Seems to Stick (and How to Fix It)
During this special Intersessions panel, part of Business Showcase Week at the Innovation Connector, we’re bringing together a mix of marketing minds to talk honestly about what works and what doesn’t.
Hear from a panel of local experts, including small business owners, in-house marketers, and an agency strategist, who have navigated the same branding and marketing challenges you face.
Social Media Lessons for Small Teams
If you’ve ever stared at a blinking cursor wondering what to post or posted something only to hear crickets, you’re not alone. For smaller businesses and one-person marketing teams, social media often feels like another full-time job.
During September 2025’s Intersessions, our friends Jenna Wachtmann and Susan Brumley at Ball Brothers Foundation (BBF) shared how they’ve built a sustainable social media approach that works, even without a dedicated social media staff.
Intersessions: Social Spark | Igniting Community Through Daily Digital Engagement
Discover how Ball Brothers Foundation uses simple, consistent social media practices to build stronger connections with the local community—without needing a big team or budget.
Intersection takes home platinum and gold wins from Hermes Creative Awards
Intersection, a full-service marketing and branding agency in downtown Muncie, earned one platinum and two gold awards with three honorable mentions from Hermes Creative Awards. The 2025 wins mark the agency’s fifth consecutive year of Platinum and Gold honors from the international competition for their work in the marketing and communications field.
So You Want to Start a Podcast? Here’s What to Know Before You Hit Record.
Insights from our July Intersessions with podcasting veteran Lorraine Ball
The idea of starting a podcast can be exciting. A microphone, a message, and maybe a loyal audience waiting on the other side. But before you dive in, it’s worth asking, “what does it actually take to create a show that lasts?”
How to Pitch Like an Animator
Great work doesn’t happen by accident. When you stick to your structure, pitch with clarity, and protect your creativity, you build with trust and create better results.