INSIGHTS
Social Media Lessons for Small Teams
If you’ve ever stared at a blinking cursor wondering what to post or posted something only to hear crickets, you’re not alone. For smaller businesses and one-person marketing teams, social media often feels like another full-time job.
During September 2025’s Intersessions, our friends Jenna Wachtmann and Susan Brumley at Ball Brothers Foundation (BBF) shared how they’ve built a sustainable social media approach that works, even without a dedicated social media staff.
Intersessions: Social Spark | Igniting Community Through Daily Digital Engagement
Discover how Ball Brothers Foundation uses simple, consistent social media practices to build stronger connections with the local community—without needing a big team or budget.
Intersection takes home platinum and gold wins from Hermes Creative Awards
Intersection, a full-service marketing and branding agency in downtown Muncie, earned one platinum and two gold awards with three honorable mentions from Hermes Creative Awards. The 2025 wins mark the agency’s fifth consecutive year of Platinum and Gold honors from the international competition for their work in the marketing and communications field.
So You Want to Start a Podcast? Here’s What to Know Before You Hit Record.
Insights from our July Intersessions with podcasting veteran Lorraine Ball
The idea of starting a podcast can be exciting. A microphone, a message, and maybe a loyal audience waiting on the other side. But before you dive in, it’s worth asking, “what does it actually take to create a show that lasts?”
How to Pitch Like an Animator
Great work doesn’t happen by accident. When you stick to your structure, pitch with clarity, and protect your creativity, you build with trust and create better results.
Intersessions: 15 years and still talking | Podcasting lessons from both sides of the microphone
Lessons learned as a podcast host. In this presentation..
I'm not gonna dwell on the past, but focus on the present and the future.
Content Distribution Tips: Don’t let your content collect dust
It’s reported that companies who prioritize content marketing see 6X higher conversion rates than those that don’t. SIX TIMES. If that’s not a reason to start distributing your content smarter, we don’t know what is.
Intersessions: Pitch Like an Animator | Creative Tools for Communicating Big Ideas Clearly
Big ideas in marketing are great… until you have to pitch them. In this fast-paced, interactive session, you’ll learn how thinking like an animator can help you simplify complexity, spark emotional buy-in, and pitch your ideas without watering them down. You’ll walk away with easy-to-use strategies for turning client conversations into creative wins (and keeping the magic alive in the process).
Know What You Want and How to Get It
Embracing the power of "The Big Ask" can lead to mentorship, unexpected opportunities, and even breaking into a Fortune 500 company. With speaker Brittany Lewis, founder and CEO of Growing Remarkable Opportunities with Women (G.R.O.W.), learn the differences between Ask and Guess Culture, strategies for making clear and effective asks, and how to handle both yes and no with confidence.
Intersessions: The Big Ask | Know What You Want and How to Get It
Asking for what you want can be a game-changer in both business and life. In this presentation, I'll share how embracing the power of "The Big Ask" led me to mentorship, unexpected opportunities, and even breaking into a Fortune 500 company. We'll explore the differences between ask and guess culture, strategies for making clear and effective asks, and how to handle both yes and no with confidence. We will also practice our Big Asks!