INSIGHTS
What are CMYK and RGB?
They might sound like the jumbled ramblings of a toddler learning their ABCs, but CMYK and RGB are actually shorthand for two important color models used in graphic design.
What is an Account Manager?
Obviously, an Account Manager manages accounts, but what does that actually mean? The Account Manager is the main point of communication and acts as a translator between the client and the agency.
Signs you need a rebrand
These days, it seems like everyone and their mother is talking about rebrands. Dunkin’ recently dropped “Donuts” from its name, Burger King has gone back to its vintage feel, and even a walk down the shampoo aisle illuminates an ongoing trend of consumer packaging design going minimalistic.
What is a Managing Director?
Measuring the success of an agency, its clients, and providing guidance to achieve everyone’s mission and objectives is the part of the story that makes it to the job description. A managing director’s true role is to set a vision and create opportunities for the entire agency to achieve its goals.
What is bleed?
“I VANT TO TRIM YOUR BLEEEEDS!”
While they might sound like the insatiable desire of a Count Dracula-type, “bleeds” are about as gory as Count von Count from Sesame Street.
What is a vector image?
Imagine taking a postage stamp and stretching it until it was big enough to print on a billboard? It’s going to look awfully pixelated and blurry, maybe even morphing into an unrecognizable blob. Same with that low-resolution JPG of your logo you sent us.
Hermes Creative Awards crowns Intersection with multiple Platinum, Gold wins
MUNCIE, INDIANA — Intersection, a full-service marketing and branding agency in downtown Muncie, earned 14 accolades from the Hermes Creative Awards this year, including five Platinum and four Gold awards. The 2022 wins mark the agency’s second consecutive year of Platinum and Gold honors from the international competition.
Intersection, Whitinger Strategic Services merge, join Accutech family of brands
MUNCIE, INDIANA — Two of East Central Indiana’s premier marketing and branding agencies, Intersection and Whitinger Strategic Services, have merged, combining the talents of both teams and growing their services and portfolio.
Community invited to celebrate local business’s 10-year anniversary during August First Thursday
MUNCIE, INDIANA — In 2011, The Oprah Winfrey Show aired its final episode, Adele became a household name after the release of her first single “Rolling in the Deep,” and Intersection opened its doors. Now, the downtown Muncie-based marketing and branding agency is celebrating 10 years of bold ideas.