INSIGHTS
What to Expect from the Rebranding Process
One does not simply draw a new logo and launch a new brand. A rebrand doesn’t just happen. You followed the signs to get to this point, and you must treat the next chapter of your brand’s story with care.
Marketing Madness: How local businesses can get in on the Hoosier hype
It’s that time of year again, when basketball fever hits Indiana and March Madness takes over the state. For Hoosiers, this isn’t just a basketball tournament – it’s a way of life.
What is a Graphic Designer?
“Design is thinking made visual.” –Saul Bass
Take it from one of the most renowned designers of all time, being a graphic designer is about creating compelling visual representations of bold ideas.
Applying the Five Love Languages to Your Marketing
Marketing is like a romantic relationship – it's all about connecting with your audience to understand their wants and needs. And just like in relationships, the secret to success is speaking their love language.
Intersection’s Super Bowl Hits and Misses
The Super Bowl is one of the most important days of the year in the advertising world, and this year, a 30-second spot came with the hefty price tag of $6 million to $7 million. With a price like that, there’s a huge amount of pressure to stand out and create something memorable.
5 Reasons to Hire a Marketing Agency
If your company hasn’t been reaching your growth goals, you’ve been considering refreshing your brand, or just don’t know where to start with your marketing plans, you may have already thought about hiring an agency.
What is a Content Strategist?
Content Strategy isn’t just about being able to write a killer blog post (though that’s definitely part of the job). You also have to understand how that killer blog post can go viral on social media, have a through-the-roof clickthrough rate on search engines, and ultimately push a client towards their goals.
What are CMYK and RGB?
They might sound like the jumbled ramblings of a toddler learning their ABCs, but CMYK and RGB are actually shorthand for two important color models used in graphic design.
What is an Account Manager?
Obviously, an Account Manager manages accounts, but what does that actually mean? The Account Manager is the main point of communication and acts as a translator between the client and the agency.