INSIGHTS
Seven Steps to a Successful Ask
When nonprofits need support from donors ready to gift to great causes, making “The Ask” becomes a necessary process for creating change big and small. To make this easy, Laura Baltz spells out seven steps to making a successful ask.
Intersessions: Content Distribution | Tips to Work Smarter, Not Harder
Join Melanie Howe, a marketing strategist and content creation expert, for our next session all about getting your content to work harder and smarter FOR you (even while you sleep)!
In this session, we’ll explore the critical role your online content plays in guiding customers through their journey, building trust along the way. Learn the latest content options for 2025 and get practical tips on repurposing your anchor content into engaging microcontent for social media and other platforms.
Five Tips for Better Business Photography
Experience and high-tech equipment aren’t always available when shooting photography, but with these five tips from professional photographer Matt Ruddick, quality photos are still possible!
Intersessions: Just Ask
Asking individuals for money is key to mastering the art of fundraising. During this session, you'll discover why gift solicitation is crucial for nonprofit success and learn the principles for making the ask. We'll tackle common challenges and misconceptions and provide strategies to overcome fears about looking someone in the eye and asking for a donation. Plus, gain valuable techniques, including doing your homework before you go and crafting the talking points. Unlock the power of taking a deep breath and just asking for that gift!
Intersessions: The Do’s and Don’ts of Design
With over 20 years of experience in crafting the visual identities of top brands and creative projects, Lyn possesses an in-depth knowledge of effective and accessible design.
Her presentation will distill the core principles of graphic design into simple, actionable advice, making it approachable for both beginners and intermediate creators.
Intersection Receives Platinum and Gold Awards from Hermes Creative Awards
Intersection, a full service marketing and branding agency in downtown Muncie, earned five awards with three honorable mentions from Hermes Creative Awards. The 2024 wins mark the agency’s fourth consecutive year of Platinum and Gold honors from the international competition.
Intersessions: Telling Your Brand’s Story through the Eyes of Your Customer
Many companies make the mistake of talking about themselves too much. That turns off customers, who mainly want to know what’s in it for them. In this presentation, we’ll walk through the 7 principles of storytelling to identify your brand’s story through the lens of what matters most to your customers.
Intersessions: Tips, tricks and best practices for producing great photography for your business
Small businesses need a strong online presence, but hiring professional photographers can be costly. Learn some tips and tricks to create great photography for your website and social media channels.
Intersessions: What's Hot and What's Not in Digital Marketing
In this session we will look at some of the key trends for this year, what to expect, and how you need to adjust your marketing to stay one step ahead in 2024.
Trick or Trap: A guide on how to identify scammers on social media
Picture this: You receive an official-looking direct message on Facebook. It claims you've breached terms on the platform and demands immediate action to avoid your account being deleted in 24 hours. The message might even appear to come from the Meta’s security team or the account you allegedly infringed upon.