Intersection Wins Silver and Bronze at the AAF Fort Wayne ADDY Awards
Intersection is proud to share that two of our recent marketing campaigns were recognized at the American Advertising Federation’s Fort Wayne ADDY Awards.
The ADDY Awards are the advertising industry’s largest competition, recognizing creative excellence at the local, district, and national levels.
This year, Intersection received a Silver ADDY for the Cheetah “Ted” campaign, while the DWNTWN Muncie “Break Free” campaign won a Bronze Award. Both projects highlight the team’s ability to pair creative thinking with strategic messaging across integrated media channels.
“Great work happens when creativity and strategy meet real business challenges,” said Brandon Coppernoll, Managing Director at Intersection. “These campaigns are strong examples of how our team collaborates to bring ideas to life in ways that resonate with audiences and deliver results.”
Silver ADDY: Cheetah “Ted” Campaign
Intersection’s Silver ADDY recognized an integrated national campaign for Cheetah, a modern trust and wealth management platform built to help financial institutions move beyond outdated technology.
The campaign centers on a fictional trust officer named Ted, who represents the frustration many professionals experience when working with legacy banking systems. In a series of humorous vignettes, Ted struggles through everyday tasks while relying on outdated technology. The story takes a turn when Ted discovers Cheetah’s modern platform.
The campaign extended across print, social media, and video content, supported by a strong creative partnership between the Intersection team and production partner Tilt23 Studios.
Bronze Award: DWNTWN Muncie “Break Free”
Intersection was also recognized for its integrated campaign developed for Muncie Downtown Development Partnership to promote DWNTWN Muncie.
The “Break Free” campaign invited people across the region to step outside routine and rediscover the energy of downtown Muncie’s arts, food, and brewery scene. Built around three attraction-focused videos, the campaign used animated sequences that begin with bland, predictable experiences before bursting into vibrant scenes of the unique destinations found in DWNTWN Muncie.
The creative concept extended throughout the city and across multiple channels, including billboards, street banners, social media, digital search advertising, radio, streaming audio, and print. Intersection partnered with Devon House Creative to produce the video and animation elements that anchored the campaign.
Over the course of three months, the effort generated more than 1.36 million Google Ads impressions, reached nearly one million people, and significantly increased engagement across social platforms. A downtown street festival held shortly after the campaign also saw record attendance, drawing more than 17,000 visitors.
Together, these campaigns demonstrate the power of creative storytelling combined with thoughtful strategy. Intersection is honored to have this work recognized and proud of the collaboration that made it possible.