The “Sugar Rush” is Over: Why Your AI Strategy Needs Sobering Up
Industry speakers. Actionable insights. New connections.
It’s a fact. Marketing is constantly evolving. Join us each month as speakers dive into interesting and relevant marketing topics, tailored for local professionals, entrepreneurs, and business owners who want to advance their marketing skill set. These FREE sessions aren’t just about learning; it’s an opportunity to connect, forge new relationships, have some good food, and walk away with valuable insights and a new community.
JANUARY SESSION
The “Sugar Rush” is Over: Why Your AI Strategy Needs Sobering Up
WITH CHRIS THIESEN
SESSION SPONSOR: INNOVATION CONNECTOR
BREAKFAST SPONSOR: DESTINATION: MUNCIE
TUESDAY, JANUARY 27, 2025 • 8–10 AM
AT THE INNOVATION CONNECTOR • 1208 W WHITE RIVER BLVD, MUNCIE
ABOUT THE SESSION
How to build the data foundation required to stop playing and start scaling.
Is your business artificial intelligence (AI) ready? Too many people use AI like a glorified search or auto complete without doing the necessary steps first. By the time most businesses figure it out, they are getting lapped by those who used a different approach from the start.
In this session, you will learn about data cleanliness, internal processes and governance, using your data to train the tools, and how to use AI with end goals in mind.
ABOUT OUR SPEAKER
I am a B2B Tech Stack Strategist who specializes in integrating marketing and sales systems to drive efficiency and growth. For over a decade, I’ve focused on the hard part: translating go-to-market strategies into the real-world processes and technology that allow businesses to scale without the grueling hours of human intervention. I fix the messy, disconnected systems that kill productivity and obscure the data you need to make sound decisions.
I live in a home on a brick street in Old Town Noblesville that is over 160 years old and sits within a National Historic District. My wife and I love anything historic or antique; exploring historic towns and areas, antique stores and supporting their small businesses. I'm a community advocate and love to support and volunteer for organizations and events that make our downtown the unique place it is. I'm a sports junky and have newly been enthralled by the Darts World Championship. I enjoy craft beer, even though my wife thinks it all tastes like "rubber tires", and local coffee shops if they have a good dark roast.
MEETING AGENDA
8:00-8:30 – Networking + Breakfast
8:30-8:45 – Attendee Introductions
8:45-8:50 – Sponsor Spotlight
8:50-9:30 – Introduction to Speaker and Presentation
9:30-9:35 – Break/Refill on Breakfast
9:35-9:50 – Q & A
9:50-10:00 – Final Comments, Announcements and Adjourn