News Releases: Earned Media Starts Here
Industry speakers. Actionable insights. New connections.
It’s a fact. Marketing is constantly evolving. Join us each month as speakers dive into interesting and relevant marketing topics, tailored for local professionals, entrepreneurs, and business owners who want to advance their marketing skill set. These FREE sessions aren’t just about learning; it’s an opportunity to connect, forge new relationships, have some good food, and walk away with valuable insights and a new community.
NEXT SESSION
News Releases: Earned Media Starts Here
WITH DAWN FLUHLER
SESSION SPONSOR: INNOVATION CONNECTOR
BREAKFAST SPONSOR: DESTINATION: MUNCIE
TUESDAY, MAY 19, 2026 • 8–10 AM
AT THE INNOVATION CONNECTOR • 1208 W WHITE RIVER BLVD, MUNCIE
ABOUT THE SESSION
News Releases: Earned Media Starts here
Most news releases never make it past an editor’s inbox, but the right one can become tomorrow’s headline or television news story. In this engaging and practical session, communications professional Dawn Fluhler shares how to write news releases that actually earn media coverage. Attendees will learn how to think like a journalist, structure a release for real-world use, avoid common mistakes, and package their story for success. Whether you’re new to PR or looking to sharpen your skills, this session will give you the tools to turn announcements into stories that get picked up.
ABOUT OUR SPEAKER
Dawn Brand Fluhler is a communications strategist and hospitality leader based in Muncie, Indiana. With a background in public relations, media relations, and customer experience, she has secured consistent earned media coverage for nonprofits, foundations, and local organizations across Indiana. Dawn currently works in front-of-house operations and marketing/PR for multiple hospitality venues while continuing to support regional storytelling through press outreach, branding, and content development. Known for her practical approach and engaging style, she helps organizations turn everyday updates into meaningful stories that connect with their communities.
MEETING AGENDA
8:00-8:30 – Networking + Breakfast
8:30-8:45 – Attendee Introductions
8:45-8:50 – Sponsor Spotlight
8:50-9:30 – Introduction to Speaker and Presentation
9:30-9:35 – Break/Refill on Breakfast
9:35-9:50 – Q & A
9:50-10:00 – Final Comments, Announcements and Adjourn